Lexar Media, Inc. is an American manufacturer of digital media products based in Milpitas, CA. Products manufactured by Lexar include SD cards, Memory Sticks, USB flash drives, CompactFlash cards and card readers. Once a division of Cirrus Logic, Lexar leveraged its parent company's experience in building ATA controllers in developing its own flash controllers. Lexar was spun off from Cirrus Logic in 1996. Lexar was created by Petro Estakhri and Mike Assar.