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Holga

Holga
Hong Kong, 1982. The manufacturing and production hub of the world is burning at full flame. From within this land of manic innovation, a loving tribute to the early days of camera mechanics is created. Reflecting the shining landscape around them, this new camera is named after the term "ho gwong," meaning "very bright." After throwing a European spin onto this phrase, the moniker "HOLGA" is minted. This dead simple camera is met with a warm welcome, establishing a small yet strong base of Holga aficionados.
The concept of the original Holga camera was very straight forward - A minimal and inexpensive camera using medium format 120 film. It contained only the bare necessities for photo mechanisms and provided a cheap and accessible alternative for students and enthusiasts to dip their toes into the otherwise expensive world of medium format photography.